Last Updated: Mar 19, 2017
This guide provides you with links to websites and electronic resources that will help you with your research. Click on one of the tabs above to find information about Markets, Consumers, Brands and Advertising.
You can also find information on:
If you're unsure of where to start head to the Assignment Help page.
- Marketing Teacher
Open source lessons covering basic marketing concepts, marketing plans, SWOT and PEST analysis and many other topics.
- QuickMBA - Marketing
Knowledge resource for business administration covering a range of marketing topics including market segmentation, product life cycle, and positioning.
- SWOT Analysis
Tutorial explaining how to conduct a SWOT analysis created by experienced and qualified marketing teachers, tutors and trainers. Includes a free SWOT template.
- The Times 100
Business case studies and resources created for business studies students based on real information and issues supplied by a range of companies.
Created by the International Business Center at Michigan State University (IBC), globalEDGE™ is a knowledge web-portal to information, insights, and learning resources on global business activities.
- Internet for Business and Management
Online tutorial that will give you tips on finding Business and Management information from a range of internet sources including search engines, bibliographic databases, news and social media.
- Know This
Know this has a list of virtual marketing dictionaries and glossaries. Provides detailed marketing information and educational materials that, in most cases, are freely available to site visitors. It includes tutorials that focus on key marketing concepts and functions.
Market research resources including a glossary, case studies and research articles. It also has a discussion forum and webinars.
- Trend watch - Monthly Trend Briefing
Free monthly trend briefing published by an independent and opinionated trend firm which scans the globe for the most promising consumer trends, insights and related hands-on business ideas.
Statistics, case studies, interviews and reviews about successful small business owners and startups. Inc. Magazine is also available through Business Source Premier.
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