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This is the "Overview" page of the "Marketing" guide.
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Last Updated: Mar 30, 2017 URL: Print Guide RSS Updates

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About this guide

Welcome to the Marketing LibGuide!

This guide provides you with links to websites and electronic resources that may be helpful to your research. Click on one of the tabs above to find information about different areas relating to the Markets, Consumers, Advertising and Brand management.

We also have other information on:

General Marketing Resources

  • Marketing Teacher
    Open source lessons covering basic marketing concepts, marketing plans, SWOT and PEST analysis and many other topics.
  • QuickMBA - Marketing
    Knowledge resource for business administration covering a range of marketing topics including market segmentation, product life cycle, and positioning.
  • SWOT Analysis
    Tutorial explaining how to conduct a SWOT analysis created by experienced and qualified marketing teachers, tutors and trainers. Includes a free SWOT template.
  • The Times 100
    Business case studies and resources created for business studies students based on real information and issues supplied by a range of companies.
  • globalEdge
    Created by the International Business Center at Michigan State University (IBC), globalEDGE™ is a knowledge web-portal to information, insights, and learning resources on global business activities.
  • Internet for Business and Management
    Online tutorial that will give you tips on finding Business and Management information from a range of internet sources including search engines, bibliographic databases, news and social media.
  • Know This
    Know this has a list of virtual marketing dictionaries and glossaries. Provides detailed marketing information and educational materials that, in most cases, are freely available to site visitors. It includes tutorials that focus on key marketing concepts and functions.
  • Quirk's
    Market research resources including a glossary, case studies and research articles. It also has a discussion forum and webinars.
  • Trend watch - Monthly Trend Briefing
    Free monthly trend briefing published by an independent and opinionated trend firm which scans the globe for the most promising consumer trends, insights and related hands-on business ideas.
  • Inc.
    Statistics, case studies, interviews and reviews about successful small business owners and startups. Inc. Magazine is also available through Business Source Premier.

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