Recommended ReadingsAssignment Help
This is the "Overview" page of the "Marketing" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content
Last Updated: Mar 19, 2017 URL: http://libguides.mq.edu.au/marketing Print Guide RSS Updates

Overview Print Page
  Search: 
 
 

About this guide

This guide provides you with links to websites and electronic resources that will help you with your research. Click on one of the tabs above to find information about Markets, Consumers, Brands and Advertising.

You can also find information on:

If you're unsure of where to start head to the Assignment Help page.

General Marketing Resources

  • Marketing Teacher
    Open source lessons covering basic marketing concepts, marketing plans, SWOT and PEST analysis and many other topics.
  • QuickMBA - Marketing
    Knowledge resource for business administration covering a range of marketing topics including market segmentation, product life cycle, and positioning.
  • SWOT Analysis
    Tutorial explaining how to conduct a SWOT analysis created by experienced and qualified marketing teachers, tutors and trainers. Includes a free SWOT template.
  • The Times 100
    Business case studies and resources created for business studies students based on real information and issues supplied by a range of companies.
  • globalEdge
    Created by the International Business Center at Michigan State University (IBC), globalEDGE™ is a knowledge web-portal to information, insights, and learning resources on global business activities.
  • Internet for Business and Management
    Online tutorial that will give you tips on finding Business and Management information from a range of internet sources including search engines, bibliographic databases, news and social media.
  • Know This
    Know this has a list of virtual marketing dictionaries and glossaries. Provides detailed marketing information and educational materials that, in most cases, are freely available to site visitors. It includes tutorials that focus on key marketing concepts and functions.
  • Quirk's
    Market research resources including a glossary, case studies and research articles. It also has a discussion forum and webinars.
  • Trend watch - Monthly Trend Briefing
    Free monthly trend briefing published by an independent and opinionated trend firm which scans the globe for the most promising consumer trends, insights and related hands-on business ideas.
  • Inc.
    Statistics, case studies, interviews and reviews about successful small business owners and startups. Inc. Magazine is also available through Business Source Premier.
 

Ask a Librarian

Need HELP with your assignment or research? 

Contact us

Call us on 1800 300 753
Email us

Chat with us

Visit us in person at the Information Desk in the Library
Research Librarians provide research consultations for Honours, Postgraduate and HDR students 
 

IT help

Having problems logging in? Experiencing IT difficulties?

Contact OneHelp Log a OneHelp ticket now. 

Find out about IT Student Services at Macquarie University. 

Student card iPrint logo laptop
Description

Loading  Loading...

Tip