Subject and Research Guides: Marketing: Overview

About this guide

Welcome to the Marketing LibGuide!

This guide provides you with links to websites and electronic resources that may be helpful to your research. Click on one of the tabs on the side to find information about different areas relating to the Markets, Consumers, Advertising and Brand management.

We also have other information on:

General Marketing Resources

Marketing Teacher
Open source lessons covering basic marketing concepts, marketing plans, SWOT and PEST analysis and many other topics.
QuickMBA - Marketing
Knowledge resource for business administration covering a range of marketing topics including market segmentation, product life cycle, and positioning.
SWOT Analysis
Tutorial explaining how to conduct a SWOT analysis created by experienced and qualified marketing teachers, tutors and trainers. Includes a free SWOT template.
The Times 100
Business case studies and resources created for business studies students based on real information and issues supplied by a range of companies.
globalEdge
Created by the International Business Center at Michigan State University (IBC), globalEDGE™ is a knowledge web-portal to information, insights, and learning resources on global business activities.
Know This
Know this has a list of virtual marketing dictionaries and glossaries. Provides detailed marketing information and educational materials that, in most cases, are freely available to site visitors. It includes tutorials that focus on key marketing concepts and functions.
Quirk's
Market research resources including a glossary, case studies and research articles. It also has a discussion forum and webinars.
Trend watch - Monthly Trend Briefing
Free monthly trend briefing published by an independent and opinionated trend firm which scans the globe for the most promising consumer trends, insights and related hands-on business ideas.
Inc.
Statistics, case studies, interviews and reviews about successful small business owners and startups. Inc. Magazine is also available through Business Source Premier.

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