Subject and Research Guides: Marketing: Consumers

Databases

Business Source Premier
Business Source Premier contains nearly 1,200 active full-text journals and magazines and 700 active full-text peer-reviewed journals. In addition, it includes market research reports, industry reports, country reports, company profiles and SWOT analyses. The database also includes country economic reports from leading entities and detailed company profiles for the 5000 largest companies worldwide. Business Source Premier also provides access to key management and marketing journals, such as Harvard Business Review, Journal of Finance and Journal of Marketing.
Google Scholar @ MQ
Google Scholar enables users to search specifically for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all broad areas of research. Google Scholar is accessible through the Library via the discovery tool, MultiSearch. Use Findit@MQ to obtain the full article from the subscribed database.

Passport
Euromonitor International’s Passport provides access to business intelligence on industries, economies and consumers. The database contains national, regional and global market data, statistics and strategic research. It offers an annual update and insight into global business intelligence and strategic market analysis, which includes: consumer, product and marketing trends, manufacturer and brand competition; retail distribution patterns and market forecasts.

Sage journals (Online)
WARC
WARC is an online database providing access to advertising and marketing information published by WARC and from more than 50 other industry sources. WARC includes access to case studies, best practices, consumer research, market strategies, industry trends and news. The database also includes conference papers, abstracts (including 'Market research abstracts') and the full-text of numerous journals, including the International Journal of Market Research, Journal of Advertising Research, International Journal of Advertising; Admap, Journal of Advertising History and Market Leader.
Wiley Online Library
Wiley Online Library is a database providing full-text access to books and journals published by Wiley-Blackwell. Subject areas include: Business, chemistry, computer science, earth and environmental science; education, engineering, law, life sciences, mathematics and statistics; medicine, healthcare, physics, astronomy, polymers, materials science, psychology and social sciences.

Australian Bureau of Statistics (ABS)
The ABS is Australia’s national statistical agency, providing trusted official statistics on a wide range of economic, social, population and environmental matters of importance to Australia. This database contains current and historical social & economic data for Australia, Census figures and access to all ABS publications from 1998 onwards.

United Nations Statistics Division
The United Nations provides commodity and international trade statistics by country through such tools as the Commodity Trade Statistics Database (COMTRADE), Service Trade Statistics and monthly economic statistics are available for most of the countries and regions.

Association for Consumer Research
ACR has a large archive of international conference proceedings and teaching resources on consumer research.
Consumer Behaviour: The Psychology of Marketing
An interdisciplinary site from the University of Southern California with links to articles and presentations on consumer psychology and behaviour and other marketing issues.

Reserve Bank of Australia
The RBA website has current information about the Australian financial system, government policy and the Australian economy. See the Reserve Bank Bulletins of articles and current economic data including Indicators of Spending and Confidence.

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MWI - Consumer Confidence Index and
NAB Business Confidence Index are available on Table G8
Roy Morgan Consumer Confidence
Roy Morgan conducts independent market research and publishes data and reports on a range of issues including those relating to consumer confidence. They publish weekly and monthly Consumer Confidence ratings.

Looking for scholarly articles? Search our Marketing Databases

Tip! Don’t limit yourself to just these databases.

Try other subject databases by exploring our Research Databases

Looking for local and International newspaper articles? Search our Newspaper Databases.