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MKTG1001 Marketing and Value Creation

Find and use relevant resources for MKTG1001 Marketing and Value Creation

Finding Books

  • Enter the title of the book e.g. Principles of Marketing (or you could also try using quotation marks if you have the exact title e.g. "Principles of Marketing" )
  • You can add an author name to the search to help narrow your results "Principles of Marketing" AND volkov 
  • After you run the search, in the left-hand column under Refine My Results select Books (under 'Resource type')

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If you are having difficulties locating the book (for example, it is a one word title like 'Marketing') then you might want to try some search techniques suggested on the Advanced Search page.

For information on how to access the book see Book availability & locations 

  • Identify the keywords (i.e. important words) that describe your topic and enter these into the search box and run your search.
  • In the left-hand column under Refine My Results select Books (under 'Resource type') and then 'Apply Filters'.

Hint: sometimes you need to click Show Mo​​​​​​​re under Resource Type to see the full range of options

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If you are doing multiple searches, and would like to keep the filters you have selected, click on the padlock icon to keep the filter/s for subsequent searches.

 

  • Enter your search terms and run the search e.g. digital humanities
  • In the left-hand column under Refine My Results
    • select Full Text Online (under 'Availability') 
    • select Books (under 'Resource type') Hint: sometimes you need to click Show More under Resource Type to see the full range of options.
  • Select Apply filters

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Available at Macquarie University Library Level 1/ Level 2 indicates the item is available for you to borrow on the open shelves. Check the Call Number to see where in the Library it is located:

Call number is shown in the book library record, after the text stating 'Available at Macquarie University Library Level 1/Level 2'

  • Call numbers starting with the letters A to J are on Level 2 (entrance level)
  • Call numbers starting with the letters K to Z are on Level 1

 

Available at Macquarie University Library Automated Retrieval Collection indicates that you need to request the item from the Automated Retrieval Collection (ARC), our on-site storage system. For more information about placing a request see our Request an Item page.

Check availability generally means that the item is on loan. Clicking on the Check availability link will take you to information about when the book is due back. If an item is on loan you can Sign in and place a Request for it. For more information see the Request an Item page.

Find out more... Virtual bookshelf

View Bookshelf allows you to browse physical items from the open shelves and ARC and electronic items by call number. It is designed to replicate the experience of browsing the shelves.

Find the virtual bookshelf by opening a record for a book (click on the title to do this), then click View Bookshelf on the left of the screen or scroll down until you see the View Bookshelf section.