This guide provides links to resources you will need to complete this unit. It includes compulsory readings, suggested readings, texts, databases as well as information about referencing and how to locate other materials related to your studies.
See the Marketing guide to find out about other useful resources.
MultiSearch is a single search interface that provides access to a large majority of Library resources. It works best when you are signed in.
It includes:
To find out more about MultiSearch and how to get the most out of it consult our MultiSearch guide.
Research Databases provide you with electronic access to journal articles, newspaper articles, statistical publications, encyclopaedias, legal material and reports.
Research Databases may be subject specific or cover many different topic areas. The databases below have full text academic journal articles relating to business, finance, economics and management.
LITERATURE RESEARCH DATABASES
COMPANY AND INDUSTRY DATABASES